The Plastic free April challenge will help people take small actions towards a better lifestyle that has a direct impact on our immediate environment. With the increase in consumers using plastic products that are non biodegradable or water soluble, it costs our families and government millions a day to deal with drain blockages.

Anushka Mukherjee, founder of Plastfree and Plastic Free April 2021 challenge, explains why she feels this challenge will influence habits and plastic free living.

“1.5-2 Billion menstrual items are flushed in Britain’s toilet, which causes 370,000 sewer blockages. I also found that period products are the fifth largest ocean polluter too. Last year we supported Lanes Group Plc, one of UK’s largest independent drainage and water utility company, with their Unblocktober campaign to spread the message of ‘Save our Rivers’. Fats, oil and grease commonly known as FOG is the main cause of sewer blockages and plastic based non flushable tampons, nappies, pads, wet wipes, cotton buds etc all are key to the cause of the problem.

  • Over 70% of those items are flushed most of the times in UK.
  • Almost half the women flush daily liners
  • 36% of times sanitary pads are flushed too
  • 8.5% of waste on UK beaches comes from what we flush down our loos
  • wet wipes and period products contain micro fibres that are made of plastic


So when it comes to Single use plastic products like, wet wipes, tampons & applicators, sanitary pads, dental floss, nappies, plasters, cotton bud, did you know that all of these take between 100- 1000 years to biodegrade in nature. So the waste we generate toady will still be around for generations to come. Biodegradable products use much less time to degrade in nature like 6 months up to 2 years for tampons & pads.

From our last year’s Unblocktober campaign, Lanes Group conducted a survey of 1200 people and found that….

  • 48% had poured oil and fat down their kitchen sink
  • 55% had flushed a wet wipe down the loo
  • 46% of women had flushed a tampon down the loo
  • 79% had washed paint brushes in their sink.

This year I wanted to start my own campaign with Plastic Free April 2021 challenge, not to bring about a drastic change but a consistent month long awareness that we all can participate in & be the change.

An individual’s choice to choose sustainable, plastic free living as a result of the campaign will be success for me.”

Plastic Free April 2021 challenge aims to motivate simple swaps from

  • Swapping wet wipes to only toilet paper or flushables ones
  • Have a dustbin next to the toilet
  • Swap plastic period products to biodegradable ones & bin it
  • Look for Fine to Flush label products if available

How to join the Plastic Free April 2021 Challenge?

It’s simple; download our logos and social media templates, tag @plastfreepad and use

#plasticfreeapril2021   when you are ready to join us in the challenge.

Choose either a:

  • A day’s Challenge
  • A week’s Challenge
  • A month’s Challenge

Let’s get this started. Join the Plastfree Revolution. Live Consciously.

To download assets please click on photos below

For any queries feel free to contact us on info@plastfree.co.uk


To download a photo, Right click on the image and Select ‘Save link as’


Frequently Asked Questions

Learn more about our products!

Is Plastfree made of Natural products?

Yes, all of the Plastfree products are hypoallergenic, free from fragrance, chemicals and are made from sustainable materials only.

How good is Plastfree compared with other similar ones?

Our products are kinder to your skin and absorbs 5 times more than the other brands. We have not only thought about the pad top layer using the best organic cotton, we have introduced a new leak proof 'biodegradable bottom layer' instead of plastic PE layer as given by others. We have also thought about 'disposal' as being an important part of the period waste. So wrapping the pad in cotton covers instead of plastic covers and no stickers certainly gives way to spread the message of being kinder to our planet and promoting good disposal habits. Our box is also 100% recyclable using paper instead of the nasty plastic as given by the giant brands. All these changes have made the product eco friendly and cetainly the right choice for you!

Are they good for heavy flow?

Plastfree products have layers of ultra-absorbent core in the pads, which firmly locks in the heaviest of flow. We are proud to say that our products absorb blood from 220ml to 500ml in our different sizes, which is 5 times of what is available.


Yes. There’s a world of difference between conventional cotton pads & certified organic cotton pads. Conventional pads contain almost 4 single carrier bags and are produced with regular cotton using heavy pesticides & chemicals. The cotton top sheet used in Plastfree pads are sourced from farms using natural organic process. Although we use 100% GOTS certified organic cotton, we do not overprice our product. We believe in giving our future generation a premium eco-friendly organic product that they can afford.

Are your products biodegradable?

Our products are made of natural cotton and are biodegradable, packaging is also using sustainable materials only.

Are your products all Vegan?

All of our products are Vegan products. Ingredients and production methods are checked and certified by the experts at Vegetarian Society.

Where can we buy the products?

It is available online, in selected pharmacies and local stockists near you.  Click Find us  for more details.

Are your pads expensive?

Breaking free from the habit of buying cheap unsustainable goods is a hard thing to do in a competitive world. Hence coming out of one's comfort zone to buy a new product can seem tougher than ususal for many. We have made sure women can buy Plastfree pads at the price closer to the leading brands.

Get in Touch!

Feel free to contact us for any queries, feedback or complaints related to Plastfree products.



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0800 4118 200

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Reg Office- 55A Palmerston Road Sutton SM1 4QL

Warehouse- 12 Kimpton Park Way Sutton SM3 9QS