Anushka & Abi Mukherjee both have been in the banking sector in London, before starting out as entrepreneurs themselves for the past 11 years. After watching the most iconic documentary of the year 2018- Blue Planet II, they couldn’t believe the devastating impact human behaviour had even in the remotest corners of our planet. They had to know more about plastic pollution- its causes & effects.
Anushka started a petition to make manufacturers responsible for plastic product ingredients, packaging & recycling; it wasn’t enough. Abi felt responsible to contribute to their community.
On an average 11,000 menstrual items are used each year & period products were voted to be the 5th largest ocean polluter- this had to change. Although Anushka was pleased to find a few products in the market that was organic & biodegradable but as a customer she was not satisfied with the quality, performance & packaging. Many still came with plastic wrappers, core, back sheet and did not absorb well enough causing leaks and stains. This meant that if customers decided to switch to a plastic free period product, they would have to compromise with the performance & quality.
They wanted to make a product which was not only plastic free, chemical free, dioxin free and fragrance free, but also wanted it to be fit for its purpose & more. After two years of research, they launched PLASTFREE.
Plastfree organic products pads are made using the latest technology in feminine hygiene industry, with the most premium ingredients like the GOTS certified organic cotton, biodegradable super absorbent polymer to absorb five times more than conventional sanitary pads, biodegradable back layer to prevent any leakages, anion cotton strip that regulates the flow of positive ions, preventing odour & irritation.
Plastfree organic tampons are manufactured with the best stitching and cotton veil to prevent fibre shedding along with cardboard applicators replacing the plastic pollutant covers that pose a threat to our body & environment. ‘It takes a non-organic period product 500-800 years to biodegrade in nature!’- Global Sustainability Institute but it takes up to 6 months to 2 years for organic tampons and pads to degrade in nature. LAUNCHING OVER THE NEXT FEW WEEKS.
PURPOSE- ‘Our purpose was to address a problem that needed a conscious attention’- Abi & Anushka